Regarding the brands of LED light strips, there are several well-known brands on the market whose quality and performance are widely recognized, including:

1. Philips – Known for high quality and innovative design.
2. LIFX – Provides smart LED light strips that support multiple colors and control methods.
3. Govee – is popular for its cost-effectiveness and diverse products.
4. Sylvania – Providing reliable LED lighting solutions.
5. TP-Link Kasa – Best known for its smart home products, its LED light strips are also popular.

Regarding the power consumption of LED light strips, LED light strips are more energy-efficient and consume less power than traditional lamps (such as incandescent lamps or fluorescent lamps). Generally speaking, the power of LED light strips ranges from a few watts per meter to more than ten watts, depending on the requirements of brightness and color change. Therefore, using LED light strips does not consume too much power, especially in the case of long-term use, it can significantly reduce electricity bills.

From the perspective of consumer preferences, LED light strips are favored by many consumers due to their advantages such as energy saving, long life, rich colors, and strong adjustability. They are often used in home decoration, commercial lighting, event venues, etc., and are very popular in the market.